Integrating Online and Offline marketing methods.
Increasingly, we are seeing greater integration of online and offline marketing methods. For example, owners who own blog shops are increasing their offline marketing and exposure by participating in road shows and events. During these events, they have their blog address featured prominently. Hence, they can increase their contact with their customer which continues after the event to their online shop. Forrester Research points to a growing trend of retail sales being influenced by the web. An estimate of $917 billion worth of retail sales in 2009 were influenced by the Web as compared to $155 billion the previous year. Increasingly, we find consumers looking to search engines for information before deciding to make a purchase. This applies not only to large purchases of auto but with the proliferation of information, simple daily decision such as which movie to catch depends on reviews people find online.
Integration of Mobile Marketing and Local Search
With iPhones and other smart phones becoming more popular, there is an increasing trend towards the integration of mobile marketing with local search. Say a smart phone user who has a sudden craving for quesadillas in Mid-Town Manhattan can search for the nearest restaurant. In addition, there are some applications that allows the user to do comparison shop of the restaurants, read reviews online find deals in his area and current promotions. Hence this is an effective method to bring in foot traffic to your shop if you are looking to attract new customers who might otherwise not know about your place.
Smart companies that serve customers in a certain geographic region can increase their sales by being present in local search results and map results such as Google Maps.
There are also companies leveraging on the mobile marketing platform to send out notices, deals and latest news of their promotions. An excellent example would be budget airlines sending SMS or short-messages to their customers informing them of the latest promotion of airfares.
Integrating search marketing with social media
Savvy small business owners are increasingly recognizing the reach of social media platforms such as Facebook and Twitter for reaching out to potential customers. Facebook offers advertising highly targeted advertising platforms that can increase expand your reach to your target market. If you are interested in this aspect of marketing, it's best to pick up a good book on marketing with social media tools. Twitter on the other hand allows small business marketer the power to contact their customers regularly by tweeting promotions, latest products. It is slowly turning into a mobile follow-up system for small business owners.
Cindy Siow is the owner of the website MyFirstMagicButton.com
My First Magic Button is a system that enables virtually anyone to be able to create an extra stream of income online like clockwork. For a limited time only you can instantly download blueprints that can enable you to create a stream of online income even if you have no product, no website and have no knowledge of html. By using simple techniques such as email, you too can create your own magic button online.
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