Put your running shoes on and try to keep up here. There's so much to learn about titles and article marketing that you may never catch up if you're not running at top speed. And, I don't want to lose you in this race to the finish line.Keyword Definition -
Wrap your title in keyword definition that will tell your reader what's inside the article. While I may talk about running, races and good running shoes in this article, the topic is article marketing. I need to start my title with that and end it with the specific concept brewing in my little pea sized brain - whatever I'm writing about is the concept I'm brewing up. In this case it's brand recognition and profit from title driven traffic. Foot traffic, not so much as finger traffic - CLICK - but either one is doable.
Fulfill Title Promises -
If your title promises 3 key tips and you give the reader two, you missed one. You're under qualifying your article and your title is a lie. Fulfill the promises you make in your title, by giving the reader the solution you promise. Don't get lazy half way through and stop running the race, keep up, pace yourself and arrive at the finish line with your key promises fulfilled.
Stay On Topic -
If you bring other concepts into your article, like running shoes, races, finish lines and alternative subject lines, show your reader how they can be applied to the topic in your title. If you're running a race on a field track, you're not going to turn off the track and run a ways down Off Topic Road, nor should you take off on a tangent that has nothing to do with the topic of your article. Stay on the course and finish the race, then you can run off in another direction.
Focus on the Goal -
Goal setting is important in any configuration of life. In a race, your goal is the finish line. You focus on it, even when you can't see it, moving constantly in that direction. You don't turn around so you can watch it get further away when you pass it the first time, you focus straight ahead on your goal "the finish line" because you want to win the race moving forward. With article marketing, your goal is to drive traffic to your website at the end of the page, your resource box.
Write for the resource box.
Or is it?
I've found that my goal is to help my reader find solutions. That was the deal breaker in my first many articles. Someone had impacted me with the notion that my goal was a resource box to drive traffic back to my website, and ultimately, I'd like to have the traffic. But, I don't want empty traffic. I want readers whom I've been able to help reach their own goals to come to my site so I can help them more. My goal is to help my readers. Once I reach that goal, the resource box gets hits.
Are you ready for more detailed information about how to SELL with article marketing techniques and strategies that work?
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