There are common mistakes that beginners in internet marketing or search engine optimization encounter. Most of these errors are about their traffic generating strategies which could be addressed by a proper search engine marketing training.
Unfortunately, most of the effective trainings of this type are paid. Due to some personal reasons not all people interested in it can enroll. So, below is a list of the common mistakes with recommended solutions for everybody's benefits.
Mistake 1: Weak Domain Name
A domain name is considered to be weak when it is difficult for everyone else to remember and when it restricts possible expansions.
Suggestion:
Choose domain names that are easy to remember and free of any special characters. By special characters, it means hyphens and numbers are included in it. Create your domain name around your search engine optimization keywords. If you feel your company has the potential to expand worldwide, it is best to buy any matching domain extensions where you might intend to eventually do business.
Mistake 2: Home Page Bound Links
It is a given fact that quality content is key to making optimized websites. But the problem exists when people are not able to reach your insight-filled webpages. This is because all your links lead to your homepage. Specifically, this could mean that you are not using anchor text from external links to boost your internal page ranks. Such practice can spell out a big loss to your business
Suggestion:
These pages could get a lot of traffic with the use of few deep links which could later on yield much higher rankings. Furthermore, you can analyze your traffic patterns, rankings, and target keywords to ensure you are promoting your major internal pages. Search the web for top competing sites in your niche and keyword ranking values to have added ideas. On top of all these, keep creating content that people find useful and is worthy of every link.
Mistake 3: Unstructured Website
When the structure of your website is not well-defined, visitors will have a hard time navigating them. Apart from that, this can cause some of your key pages unable to get much link authority and some of your less significant pages to gain all the link authority.
Suggestion:
Any search engine marketing training will push you to map out your key pages against user demand and search volume. With the results, you can create site categories and sub-categories that are aligned against the keywords people use to search for your products and services. If you publish content on a regular basis, reference older related materials when relevant.
Mistake 4: Lack Of Quality
Google algorithms readily evaluates a new site as being of high quality or low quality. A newly-established site's usual step to creating links is registering for hundreds if not thousands of free directory links. This associates the site with sites of lower quality.
Suggestion:
Start your link building efforts with quality links first. As your site gets more trusted you can fill in some lower quality links as well. Consider a formal search engine marketing training if your website has serious quality issues.
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