It seems as though there is no end to the amount of "promising" that SEO firms will make to attract clients. You have undoubtedly heard this one before, "I will make your site rank number 1 on the results page with my SEO tactics." This kind of statement makes businesses and entrepreneurs flock to these supposed SEO gurus in hopes that they will help get them to the top of the ranking page.
Think about this for just one moment, if you are a realtor... doctor... writer... builder... you are not the only person in the world that does this profession. You are not the only person in the world that offers that service. Therefore you are not the only one out there that is going to have a website that wants to be number one. So how can 1 million realtors (or other business) become number 1?
Naturally customer service plays a huge part in being number one in any industry. What you do for your customers speaks volumes. Your small business SEO will also speak as loudly if you do it the right way. Here you are going to learn how outstanding customer service and SEO work together to help get your website and your business to number one in the search engines and in the minds of your target audience.
First, knowing your customers meaning that you pay attention to:
· What your customers like/dislike
· The need they have that is not being met by your service/product or similar ones
· What are they looking for
· How they feel about your company
· The experience with your employees
And so on will help you zero in on what keywords you need to use to attract them to your website. You will place these keywords in the content on your site and in the meta tags, descriptions and titles.
Picking the right keywords. Obviously you are not the only one in your niche offering your product or service. So how are you going to edge out the competition and get ranked higher than they are? You are going to take a look at the information you have about your customers and specialize your business. You are going to use niche keywords that speak to your customers that will help boost your rankings. For example if you are a realtor, yes you will use words like "real estate" "realtor" "houses" and all those, but more importantly what characteristics about you as a realtor are most attractive to your target clients? Use those keywords and see your site rankings go up.
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