We all know that we have to rank high in search engines to get organic traffic. However, we are not the only site that wants to rank for that term and that is why have to have a very good link building strategy in order to rank higher in search engines. So here are some tips on ranking, and please bear with us as we must explain some basics that most people skip over, before we get to the link building strategy.Choosing your keywords wisely! It use to be that you needed to optimize your site for few keywords and you would rank. Well that is until we got unlimited number of sites popping each day. Currently, if you type in the "SEO" into Google, you get 906,000,000 results. SHOCKING right? Would you like to compete for such a keywords? Of course not! Ranking for it would take you forever, and even when you reach "forever point" nobody guarantees the rank. Furthermore, that is NOT the best keyword to rank for.
So what to do instead? Select targeted keyword! First, go for a keyword that brings visitor to your site, that is keyword that makes a visitor interested into buying something of your site. Often time in SEO world we call this buyer keyword. There is a big difference between "diet" and "review of xyz diet". When someone is typing in "Review" of anything, that means they have their wallet opened and are ready to spend some cash.
On Page Optimization! Once you select your keywords, do the on page optimization. People often skip over it. As we mentioned before, having the keywords is not enough, search engines need to know what is your website about! That is where the content comes in. It is not enough to have good content no matter what some people say. You need to add your keyword in title, in URL (if possible), in the first paragraph and the last paragraph of your content. Now, depending on the keyword amount you have, you should have keyword density of 2%. Don't just throw in the keywords, make it an easy flow.
Link Building Strategy! Now, we finally get to the part about links. Stay away from link farms, those will hurt your site. Instead build the links slowly. For example, if your site is brand new, you should start adding links from social bookmarking sites as well as from directory sites. After that, you need to add some content links. Good places to start are EzineArticles.com as well as GoArticles.com. Do not run away from web 2.0 properties such as Squidoo or HubPages, once you are done there, start adding the links from blogs as comments, as well as from high pr forums sites. The winning link building strategy is adding mixture of links. Variety of links! This way you, or your site does not look suspicions at all.
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