Search engine optimisation is a continuous task. You can't stand still because new sites are being developed daily and your competitors - or at least some of them - are also doing things to improve their site's position in the search results. Once you've optimised your site's pages, it's time to take a look at these search engine optimisation tips for the next steps.
1. Consider videos
After Google, YouTube is one of the biggest sites on the web.
Videos can be real, moving picture, videos. Or they can be slide shows or screen captures. Do a search to see what the most popular formats are for your industry.
One easy format to produce is by talking to your web cam. It probably came with some software that will capture video and save it in a format that you can upload to YouTube.
Make sure that your site's URL is the first thing in your video description as this will get indexed. Just copy and paste it from your browser's address bar - you can't do fancy anchor text with YouTube.
Then let your friends and customers know about it using sites like Facebook and Twitter.
2. Write articles and guest posts
Most article directories will happily accept a reasonably well written article so long as it gives their readers some decent information. They don't want thinly disguised adverts!
In return, you get a backlink to your website and, if the article directory is popular, some clicks from the resource box that you're allowed to use to promote your site.
Keep your articles chatty but informative. And be open to the idea of providing exclusive content in the form of guest posts for other sites in your industry. These may well get good exposure, especially if the site has a loyal reader base.
3. Think about directories
Most people think big directories like the long established Yahoo directory. But there are thousands of other directories that will offer a listing about your website with a clickable link back to your site.
The quality of these sites varies enormously. Unless you're using an automated program to submit your site (and there are pluses and minuses with doing this) then it pays to check how important the site is in Google's eyes. Do a quick site search to see how many pages have been indexed. Including the category you're hoping to get listed under.
Most directories take their own sweet time adding you but it's a free link back to your site so you can't complain (too much!)
4. Contribute to forums
There's probably a forum or two related to your industry. If not, there will almost certainly be some related to your hobbies.
Find one or two that are active - you need to see quite a few posts being made every day otherwise you'll be doing the digital equivalent of talking to yourself.
Check that links are allowed either in your profile or your signature or both. If they are...
Spend a bit of time "lurking" first - reading the posts, getting a feel for the forum.
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