A few weeks ago Google introducing a new AdWords advertising platform aimed at people with smart phones, along with the less intelligent phones that still have internet capabilities. They created a new AdWords Ad Extension: I introduce to you, the Call Extension's "Call-Only Format." (OOOHs & AAAAAHs fill the room)
But this isn't new, what's the big deal, right? Haven't they had the option to input phone numbers (even more than one because of different locations) for quite a while now? I'm glad I asked that question to myself.
Yes, this option is nothing new, but now they have introduced the option to have those AdWords ads in a specific Call Only format. HUH? That means that when people see an AdWords Ad for your business on their Cell Phones (and cell phones only, obviously when you read the rest of this sentence) instead of a click routing to your website, calls your business instead, using their cell phone. By clicking the AdWords Ad for your business, they call you instantly. No window shoppers, and we're not clicking around here, we are serious.
This is truly a remarkable idea, disciplining a country full of cell phones by making them function for what they were originally made for! By the way, you can still keep the other functionality of clicking through to your website, but why? Aren't you wanting your customer to call you anyways? Don't you think to yourself, "If I can just get them on the phone, I can apply the old ROI numbers & sell the heck out of them"? This application is WINNING! {Sheen, this is my article, not yours!}
Anyways, a little secret about this just for you: After speaking with a Google Representative about the effectiveness of this still-pretty-new function, she told me that Bail Bond companies specifically are thriving. Think about it, many Bail Bond clients are possibly stuck in an emotional spot and need to act fast possibly standing in the lobby of a certain building. What's on their person they can use right then and there to instantly access the world's info?
So you get it? Got it? Great. Let me know if you own, or even know someone who owns, a bail bond business. I have some AdWords cash I want to make my point with, and help their business at the same time.
[*personal note= the term "smart phones" is terribly inconsiderate of the forefathers of phones that came before them, implying that they certainly were not, or ever were smart. I am quite sure that if interviewed properly, any cellular telephone would be happy to report that they too share this feeling.]
Billy Wygle, Owner of SEO, PPC, & Website Design firm http://SearchOutsidetheBox.com.
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